Marketing Budget
- 2 days ago
- 1 min read
How Much Should a Small Business Spend on Marketing?
One of the hardest marketing questions for a small-business owner is:
"How much should I spend?"
There's no universal number that works for every business.
Your marketing budget should consider:
Revenue
Business stage
Growth goals
Industry
Competition
Customer acquisition costs
Available resources
Marketing channels
Don't Start With a Number
Start with your goal.
Ask: What are we trying to accomplish?
Then determine what resources are required to reach that goal.
Your budget may include:
Strategy
Planning, consulting, research.
Creative
Design, photography, video, content.
Digital
Website, SEO, email, software.
Advertising
Search, social, display, print, local advertising.
Promotion
Events, sponsorships, direct mail, promotional materials.
Budget Exercise
Monthly Marketing Budget: $____________
Strategy: $____________
Content/Creative: $____________
Advertising: $____________
Website/Digital: $____________
Email/Software: $____________
Other: $____________
Total: $____________
Takeaways
Don't simply ask:
"Can we afford marketing?"
Ask:
"What marketing investment makes sense for our current business goals?"
Ready to Stop Guessing at Marketing?
Download the free Small Business Marketing Budget Worksheet and start building a marketing plan around your actual business goals—not the latest marketing trend.
RESOURCE: Small Business Marketing Budget Worksheet
Your Marketing Doesn't Need to Be Complicated.
You don't need to be on every platform.
You don't need to create content every day.
You don't need to spend money without knowing where it's going.
You need a plan.
Air Press Media helps small businesses identify their priorities, understand their audience, choose the right marketing channels, set meaningful goals, and create practical marketing plans.
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