Marketing Goals
- 2 days ago
- 1 min read
Marketing Goals: What Are You Actually Trying to Accomplish?
"Get more customers" is a great business goal.
But it's not specific enough to build a marketing plan around.
Your marketing goals should be clear enough that you can determine whether you're making progress.
Examples of Marketing Goals
Instead of:
"Improve social media."
Try:
"Increase qualified website inquiries by 20% over the next 90 days."
Instead of:
"Get more website traffic."
Try:
"Increase organic website traffic from local customers by 25% within six months."
Instead of:
"Grow our email list."
Try:
"Add 250 qualified subscribers to our email list over the next 90 days."
A Simple Goal Formula
What + How Much + By When
What: What do you want to improve?
How Much: What number represents success?
By When: What is your deadline?
Your Goal
We want to __________________by __________________within __________________.
Takeaways
Good marketing goals should be:
☐ Specific
☐ Measurable
☐ Realistic
☐ Relevant to your business
☐ Time-based
Ready to Stop Guessing at Marketing?
Download the free Marketing Goal Planner and start building a marketing plan around your actual business goals—not the latest marketing trend.
RESOURCE: Marketing Goal Planner
Your Marketing Doesn't Need to Be Complicated.
You don't need to be on every platform.
You don't need to create content every day.
You don't need to spend money without knowing where it's going.
You need a plan.
Air Press Media helps small businesses identify their priorities, understand their audience, choose the right marketing channels, set meaningful goals, and create practical marketing plans.
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