EMAIL MARKETING
- 2 days ago
- 1 min read
Email Marketing: Build a Customer List You Can Actually Use
Social media can help you reach people. But your email list gives you a direct way to communicate with people who have chosen to hear from your business.
Email can be used for:
Promotions
New products
Service announcements
Educational content
Events
Customer appreciation
Follow-up
Re-engagement
Email marketing remains particularly useful for small businesses because it can be personalized, measured, and used to nurture relationships over time.
Start Small
You don't need 50,000 subscribers.
Start with the customers and prospects who have properly opted in to receive your marketing communications.
Then give them a reason to stay subscribed.
Your Email Mix
Try a balance of:
Value
Tips, education, advice
Connection
Stories, behind-the-scenes, brand updates
Promotion
Products, services, sales
Relationship
Customer appreciation and community
Example Monthly Schedule
Week 1: Helpful tip
Week 2: Product/service spotlight
Week 3: Customer story
Week 4: Promotion
Resource: 30-Day Email Planner
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