MARKETING FUNNELS
- 2 days ago
- 1 min read
Marketing Funnels: Stop Posting Randomly and Start Building a Customer Journey
A marketing funnel sounds complicated.
It doesn't have to be.
Think of a funnel as the path someone takes from:
"Who is this?"
to:
"I want to buy from them."
A basic small-business funnel can have four stages:
1. ATTRACT
Get the customer's attention.
Examples:
SEO
Social media
Ads
Blog posts
Videos
Referrals
2. ENGAGE
Give them a reason to learn more.
Examples:
Website
Educational content
Email signup
Free guide
Social content
3. CONVERT
Give them an opportunity to take action.
Examples:
Book now
Buy now
Request a quote
Schedule a consultation
Sign up
4. RETAIN
Continue the relationship.
Examples:
Email
Loyalty programs
Special offers
Follow-up
Customer appreciation
A funnel connects marketing activities to specific customer actions instead of treating every channel as an isolated tactic.
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