The AIR PRESS MEDIA Small Business Marketing Playbook
The AIR PRESS MEDIA Small Business Marketing Playbook
By Chasity Richardson
Turn your marketing from a guessing game into a practical customer-growth system.
Customer Magnet: 15 Proven Strategies to Attract More Buyers is a hands-on marketing playbook created for small-business owners, entrepreneurs, and service providers who want more visibility, qualified leads, customers, reviews, referrals, and repeat business.
Inside, readers get practical strategies they can implement without needing a huge marketing budget or a complicated marketing department. The playbook walks through customer research, positioning, irresistible offers, Google Business Profile optimization, content marketing, lead generation, email marketing, reviews and referrals, advertising tests, and marketing measurement.
This isn't just a book to read—it’s a workbook to use.
Readers will find:
15 proven marketing strategies designed for small businesses
Customer research and voice-of-customer exercises
Positioning and competitive-analysis worksheets
Offer-building templates
Content planning worksheets
Lead-generation and conversion tools
Email marketing worksheets
Review and referral strategies
Advertising test worksheets
A practical marketing KPI dashboard
A 30-day marketing improvement plan
Marketing diagrams, checklists, formulas, and action steps
A comprehensive Marketing Dictionary
Trusted resources from the U.S. Small Business Administration, Google, and Federal Trade Commission
The goal is simple:
Get clearer. Get visible. Get more customers. Build a marketing system you can improve month after month.
AIR PRESS MEDIA
Strategy • Content • Growth
