Keywords
- 2 days ago
- 1 min read
Keywords: How to Find the Words Your Customers Are Searching
Keywords are one of the foundations of SEO.
But effective keyword research isn't about finding the most popular word.
It's about finding the right words.
What Is a Keyword?
A keyword is a word or phrase people use when searching online.
For example:
Broad keyword:
"marketing"
More specific:
"digital marketing agency"
Local:
"digital marketing agency Atlanta"
High-intent:
"hire digital marketing agency Atlanta"
Each search tells you something about what the person wants.
Search Intent Matters
Consider:
"What is SEO?"
This person is probably looking for information.
Compare that with:
"SEO agency near me."
This person may be looking for a service provider.
Understanding intent helps you create the right content for the right customer.
Build Keyword Groups
Instead of targeting one keyword, create groups around your business.
Primary keywords
What you do.
Service keywords
Specific services you provide.
Location keywords
Where you operate.
Problem keywords
Problems customers need solved.
Question keywords
Questions customers ask.
Final Takeaway
Don't write for search engines.
Write for people who use search engines.
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