Email Marketing Starter

Email Marketing Starter gives small-business owners a practical foundation for building and running effective email campaigns. It covers choosing the right goals and email platform, growing a permission-based subscriber list, writing messages people want to open, and using simple automation to follow up consistently. Learners will also track key results such as opens, clicks, conversions, and unsubscribes so they can improve campaigns with real data. By the end, they will be able to plan and launch a basic email marketing program that supports their business goals and budget.